2-Step Health Ads

Why Great Health Practitioners Lose Money on Ads... and the 2-Step Method for Turning Ad Spend Into New Clients

Learn the messaging and campaign approach I used to grow our health businesses’ ad performance 10x, with profitability improving.

Know what to say in your ads and how to run them for sales, stability, and growth.

2-Step Health Ads: ad messaging, campaign guides, scorecard, and AI Compliance Checker

More Clients From Your Ads.
A Better Return on What You Spend.

Step 1: Know what to say in your ads.

Step 2: Know how to run them for sales, stability, and growth.

AI Compliance Checker included.

$27 one-time payment.
30-day money-back guarantee.

2-Step Health Ads training and tools
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You Want Ads That Bring In Clients Consistently, With Profit Left Over.

But right now, one of these might sound familiar:

  • You want to run ads, but you have no clue what to put in them.
  • Your ads work for about a week. Then they die.
  • They pay for themselves, but not much else.
  • You’re spending money and still can’t tell whether you’re getting a good return.
  • You’re getting clients from your ads and want more, but you’re unsure what to change or when to spend more.

Being great at helping people doesn’t automatically mean you know how to advertise that help.

And getting a campaign running doesn’t tell you how to make it profitable.

2-Step Health Ads brings those two pieces together:

What to sayso people understand why they should choose you.

How to run your campaignsso you can improve your return and grow.

With health-specific compliance guidance throughout, so you can avoid the mistakes that get ads rejected and ad accounts shut down.

When You’ve Already Lost Money on Ads, “Try Again” Isn’t Much of a Plan.

You’re left wondering what went wrong.

Was it the ad?The campaign?Do you keep spending or turn it off?

I’ve found good ads being turned off while money kept going into campaigns that weren’t bringing in enough business.

And an ad can explain your service perfectly while leaving someone wondering why they should choose it over everything else they’ve already tried.

These are the kinds of problems I work on.

And that’s the experience I’m putting into 2-Step Health Ads.

Dr. Julia Kogan

Help People Understand Why Your Approach Could Work for Them.
Give Them a Clear Way to Become a Client.

Your ideal client may have already tried several things to get well.

Listing your services doesn’t necessarily help them see why this time could be different.

The ads I teach help people understand why the things they’ve tried may have fallen short and how your approach addresses the problem.

That gives them a reason to consider your help.

You run those ads in campaigns set up to generate purchases. The same ads can also build an audience of people who’ve spent time with your explanation.

Turn “Why should I choose you?” into “How do I get started?”Help the right people understand why past attempts fell short—and why your approach could help. READY TO BUY: Give them a reason to choose you. And a clear next step to become a client. INTERESTED, BUT NOT READY: Don’t let their interest end with the first visit. Another opportunity to turn that interest into a paying client. Bring them back to an offer they now have a reason to consider.Turn “Why should I choose you?”into “How do I get started?”Help the right people understand why past attemptsfell short—and why your approach could help.READY TO BUYGive them a reasonto choose you.And a clear next stepto become a client.INTERESTED, BUT NOT READYDon’t let their interest endwith the first visit.Another opportunity to turnthat interest into apaying client.Bring them back to an offerthey now have a reasonto consider.Turn “Why should I choose you?” into “How do I get started?”Help the right people understand why past attempts fell short—and why your approach could help. READY TO BUY: Give them a reason to choose you. And a clear next step to become a client. INTERESTED, BUT NOT READY: Don’t let their interest end with the first visit. Another opportunity to turn that interest into a paying client. Bring them back to an offer they now have a reason to consider.Turn “Why shouldI choose you?” into“How do I get started?”Help the right people understandwhy past attempts fell short—andwhy your approach could help.READY TO BUYGive them a reasonto choose you.And a clear next stepto become a client.INTERESTED, BUT NOT READYDon’t let their interest endwith the first visit.Another opportunityto turn that interestinto a paying client.Bring them back to an offerthey now have a reasonto consider.

Then you need to know what your spending is producing.

You’ll learn to look at the message, where people go next, and the sales coming from it.

  • Find what needs attention.
  • Keep the ads bringing in profitable business.
  • Increase spending when the numbers support it.

I Grew Our Health Businesses’ Ad Performance 10x,
With Profitability Improving.

Here’s a look inside our ad account at the beginning and end of 2025.

January 1, 2025

Across the campaigns shown:

$5,668.44spent that day
33sales that day
$171.77ad cost per sale
Original Meta Ads Manager screenshot with account identity redacted and date highlighted
December 31, 2025

Across the campaigns shown:

$31,998.42spent that day
411sales that day
$77.86ad cost per sale
Original Meta Ads Manager screenshot with account identity redacted and date highlighted
Over 5× the ad spend. About 55% less ad cost per sale.

Across the campaigns shown, we spent much more on ads, but the average amount we spent to generate each sale fell from $171.77 to $77.86.

Sales are website purchases reported by Meta. Each summary totals the campaigns visible in that screenshot.

Tap either screenshot to enlarge it.

Ryan Cole, Co-Founder of The Health Institute

From an Average of 10 Cases Per Month
to 25 Cases Per Month.

Within three months.

Dr. Greg

Whether you’re preparing your first ad or improving one that’s already running, I’ll show you how to apply this approach to your own offer.

Get 2-Step Health Ads for $27

One-time payment. 30-day money-back guarantee.

Here’s What You Get
Inside 2-Step Health Ads

2-Step Health Ads: more clients from your ads. Step 1: Know what to say, with ad prompts and examples. Step 2: Know how to run your ads, with campaign guides and a scorecard. AI Compliance Checker included.

Use it to prepare your first campaign or work on the ads you already have, starting with the health service or program you want more clients for.

STEP 1Create Ads That Give the Right People a Reason to Choose You

Go From “What Do I Put in My Ads?” to Your First Ad Draft in a Few Minutes.

Copy the prompt. Plug in who you help and what you offer. Your AI Ad Builder Prompts help you create a first draft that gives the right people a reason to consider your help.

Make it sound like you, then run it through the AI Compliance Checker.

See How the Message Comes Together in an Actual Health Ad.

Health ad templates and explained examples show you how to connect the problem, your approach, and the invitation to take the next step. See why each part is there, then adapt it to your offer.

STEP 2Run Your Campaigns With a Clear Way to Improve Your Return and Grow

A Campaign Plan You Can Follow Before You Start Spending.

Open your Follow-Along Campaign Launch Kit and use the AI planning prompt to map out your offer, budget, and where your ads will send people.

Then follow the setup to connect your purchase campaign and follow-up ads. Know what goes where before you start spending.

A Clearer Answer to “Are These Ads Actually Paying Off?”

Open your Ready-Made Ad Results Tracker and plug in your numbers. The calculations are already set up for you.

See what it costs to bring in a client and what those clients bring into your business. Use the included AI prompt to make sense of the results.

Know What to Change, What to Keep Running, and When to Spend More.

Your results slow down. Do you change the ad, adjust the campaign, or give it more time?

Paste your numbers into the AI Campaign Review Prompt, built around how I review health ad accounts. Get help spotting what needs attention, what to keep running, and what to check before spending more.

THROUGHOUT BOTH STEPSAvoid the Mistakes That Get Ads Rejected and Accounts Shut Down

An ad rejection can leave you rewriting and resubmitting instead of bringing in clients. An account shutdown can interrupt the ads that are already bringing in business.

Paste your ad and the details the AI Compliance Checker asks for into the prompt. Get help spotting risky wording and suggested rewrites before you run your ads.

Use the Health Advertising Review Checklist to review the changes, your visuals, and the page people will visit. Keep a persuasive message that gives the right people a reason to become a client.

From rejected ads
to booked consults.

Philip’s ads were rejected. I rewrote them using the same compliance principles behind the AI Compliance Checker you’ll get inside 2-Step Health Ads.

The rewrites got approved. Then Philip reported 3 consults booked in one hour.

1. PROBLEMAds rejectedAugust 26
Authentic Philip proof: problem
2. SOLUTIONI rewrote the adsAugust 31
Authentic Philip proof: solution
3. OUTCOME3 consults booked
in one hourSeptember 3
Authentic Philip proof: outcome

Philip H. · SpinalBodyFlow

Get 2-Step Health Ads for $27

One payment includes both steps, AI Ad Builder Prompts, health ad templates and examples, the Follow-Along Campaign Launch Kit, Ready-Made Ad Results Tracker, and AI Campaign Review Prompt.

Plus the AI Compliance Checker and Health Advertising Review Checklist.

30-DAY MONEY-BACK GUARANTEE

Try It With Your Own Ads.
Decide for Yourself.

You have 30 days to see how useful this is in your business.

Apply it to an ad you want to run or a campaign you want to improve. You can review the training and tools before committing money to advertising.

If you decide 2-Step Health Ads isn’t for you, email us within 30 days of purchase and we’ll refund your full $27.

No completed assignments or ad spend required to request your refund. Just ask.

Get 2-Step Health Ads for $27

One-time payment. 30-day money-back guarantee.

A Few Questions You May Still Have

I’m not very tech-savvy. Will I be able to put this into practice?

You don’t need an advertising background. Use the AI Ad Builder Prompts and health ad examples to draft your ad. The Follow-Along Campaign Launch Kit shows you what goes where in your own ad account.

Plug your numbers into the Ready-Made Ad Results Tracker, then use the AI Campaign Review Prompt to help you understand what needs attention and what to do next.

Can I use this with the services or programs I already offer?

Yes. You’ll apply the messaging and campaign approach to your existing health service or program, whether you see people locally or work with them online.

Start with the service or program you want more clients for. The campaign guidance helps you give people a clear next step toward buying it.

How much will I need to spend on ads?

Your advertising budget is separate from the $27 training. Before launching, you’ll work through what you can afford to test and what a sale needs to bring in to make the spending worthwhile.

Then use your results to decide whether to keep spending, make a change, or increase the budget. You can work through that plan before committing money to ads.

More Clients From Your Ads.
A Better Return on What You Spend.

You want ads that bring in clients who understand the value of your help, with enough profit left over to make it worth doing again.

For $27, learn:

  • What to put in your ads.
  • How to tell whether they’re paying off.
  • What to do next.

Every time you guess what to change, you risk spending more without understanding what’s working. Give yourself a clear way to make the next decision.

You have 30 days to decide.
If it isn’t for you, ask for your full $27 back.

Get 2-Step Health Ads for $27

One-time payment. 30-day money-back guarantee.